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The integration of artificial intelligence (AI) into international marketing and communication strategies represents a transformative shift, bringing both remarkable opportunities and significant challenges. This chapter examines AI’s profound impact on various aspects of marketing, highlighting its ability to automate content creation, personalize messaging, and translate languages, thereby enabling marketers to deliver targeted campaigns that resonate with diverse global audiences.

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The Integration and Impact of Artificial Intelligence in International Marketing and Communication Strategies

  • 章节

  • 发表日期：

    2025年

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  • Mohamed Badr,
  • Nanette Willberg

摘要

The integration of artificial intelligence (AI) into international marketing and communication strategies represents a transformative shift, bringing both remarkable opportunities and significant challenges. This chapter examines AI’s profound impact on various aspects of marketing, highlighting its ability to automate content creation, personalize messaging, and translate languages, thereby enabling marketers to deliver targeted campaigns that resonate with diverse global audiences.