This chapter examines how Communiqué PR integrates Generative AI (GenAI), particularly ChatGPT Enterprise Edition, into public relations to enhance creativity, efficiency, and strategic communication. GenAI is used for brainstorming, content development, research, press list creation, and crisis management, enabling faster, more innovative approaches while maintaining human oversight for accuracy and alignment with client goals. Best practices include defining clear objectives, using diverse prompts, and iterating for refinement. Ethical considerations, such as transparency, copyright compliance, and plagiarism prevention, are central to Communiqué PR’s use of AI tools. By embracing GenAI responsibly and strategically, the firm drives innovation while safeguarding client trust and upholding professional integrity. The article reflects the experiences with AI at the agency Communiqué PR. The applications of AI range from idea generation, storytelling, and research to creating a press distribution list and crisis management. For idea generation, the right prompts are crucial for the outcome. ChatGPT actively supports the agency in research. The right quote, the right example, the right journalist—ChatGPT accesses data in real-time. KI kann realistsiche Szenarien der Krisenkommunikation entwerfen. In critical situations, personalized, targeted messages can be sent simultaneously across multiple channels. Working with AI increases the likelihood of copyright infringement and plagiarism. The article provides tips and tricks to avoid these issues. Finally, it addresses the ethical considerations. Integrity and transparency are required to harness the full potential of AI.