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In this chapter, you will learn about the objectives that are at the forefront of communication management and the different instruments used to achieve communication goals. You A particular concern of this chapter is to understand communication not only as a creative task, but also as a result of systematic and strategic communication management.

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Communication Management Decisions

  • 章节

  • 发表日期：

    2025年

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  • Manfred Bruhn

摘要

In this chapter, you will learn about the objectives that are at the forefront of communication management and the different instruments used to achieve communication goals. You A particular concern of this chapter is to understand communication not only as a creative task, but also as a result of systematic and strategic communication management.