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In this chapter, you will gain insights into the importance and the range of tasks of controlling for various levels of marketing. You A particular concern of this chapter is to highlight the interface function of marketing controlling, which ensures the connections of marketing to other business areas as part of holistic corporate management.

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Marketing Controlling

  • 章节

  • 发表日期：

    2025年

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  • Manfred Bruhn

摘要

In this chapter, you will gain insights into the importance and the range of tasks of controlling for various levels of marketing. You A particular concern of this chapter is to highlight the interface function of marketing controlling, which ensures the connections of marketing to other business areas as part of holistic corporate management.