Whereas early globalization studies tended to equate digital globalization with sociocultural homogenization, social scientific approaches have gradually become more sensitive towards the interplay between globalizing and localizing tendencies. The present chapter investigates this interplay in digitization processes by drawing on an ethnographic study of a “technical development” project that was carried out in Pakistan and aimed at generating digital networking practices from scratch. I argue that the production of these practices may be best understood as the simultaneous and paradoxical generation of global sociality via local culture. I call this the paradox of digital glocalization.