Maintaining positive relationships with patients and colleagues is key to successful healthcare practice. Specifically, establishing and preserving connections with physicians is essential to creating a solid referral network and a steady supply of patients. The mainstay of any successful practice is the patients you already have and the ability to attract new patients, which includes referrals from other physicians. This chapter will discuss the methods and techniques to enhance referrals from your colleagues. Medical marketing often begins with the three As of marketing: availability, affability, and affordability. Since all physicians probably think of themselves as available, as likable, and as offering appropriately priced services, how do you differentiate yourself from the competition? Using fancy stationery, having a three-colored brochure, a practice logo, or having a slick website will not generate referrals from your colleagues. The last thing to consider is a logo and a slick brochure. This chapter will provide 25 suggestions that have been successfully used by physicians to enhance physician referrals.