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Marketing can be a complex and confusing endeavor. Most physicians and practices have little or no experience or training in marketing and practice promotion. The process is simplified by creating a one-page marketing plan. This plan is easy to make, easily modified, and will almost certainly produce results. This chapter will provide you with the nine components of a one-page marketing plan that will be easy to create and implement in nearly every medical practice.

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One-Page Marketing Plan

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  • 发表日期：

    2026年

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  • Neil Baum,
  • Marc J. Kahn

摘要

Marketing can be a complex and confusing endeavor. Most physicians and practices have little or no experience or training in marketing and practice promotion. The process is simplified by creating a one-page marketing plan. This plan is easy to make, easily modified, and will almost certainly produce results. This chapter will provide you with the nine components of a one-page marketing plan that will be easy to create and implement in nearly every medical practice.