The swiftly growing trend of sustainable financing and green consumerism has intensified the stakeholder expectations of a company’s performance above the bottom line. As a result, companies have started considering CSR as a strategic tool beyond the outlook of an altruistic act. This argument is supported by stakeholder theory as well as the significant positive findings of CSR and financial performance studies. Further, it has slowly become a social mandate for companies to spend on the social well-being of people and the planet. For example, India has adopted a mandatory CSR policy as per the revised company law passed in 2013. Consequently, the previous relationship patterns between CSR and its determinants have transformed. Hence, the current study examines the impact of firm visibility on CSR spending in a mandatory and developing economy setting. The study also examines non-linearity arguments in the literature in the context of a developing country. For this, a dataset of S&P BSE 200 indexed firms is extracted from the CMIE Prowess database. The study has deployed panel data regression methods for the analysis. The results highlight the positive significant impact of firm visibility on CSR spending. Moreover, the study’s findings negate the previous arguments of non-linear relationships in the context of an emerging economy. The study’s practical implications and theoretical relevance, along with the major results, have been discussed in detail in the paper.