This chapter offers insight into how daily lives are shaped by the services provided by American and European companies. There are five different types of services, each illustrated within the context of transatlantic trade. Examples include an architect sending a drawing, educational and tourism services, and online financial transactions. The service sector is the fastest-growing part of trade, and this growth is expected to accelerate with new advances in communication and artificial intelligence. A company that ships a product, invests in retail stores, and hires local staff to sell that product, is itself demonstrating how goods, investments, and services are interconnected rather than mutually exclusive. A European using their iPhone will access American services even before they open an app: through the phone’s design and software. Other areas where trade and investment overlap include education (books, machinery, faculty, and staff), healthcare (medicine, machines, beds, and facilities), dining (beverages, food, and supplies), and tourism (airplanes, hotels, and cars), among others. Although services are exempt from tariffs, many other regulations and standards still apply to producers and providers.