This chapter introduces some ways in which nostalgia, fantasy, capitalism, and masculinity intersect in contemporary culture. Through anecdote and theoretical analysis, it explores how practices like cooking, music, and media consumption perform nostalgia rather than resolve it, especially as marketing and technology collapse temporal distances. Setting up the rest of the book, this chapter indicates the following discussions about how capitalist discourse exploits enjoyment and reinforces masculine fantasies.

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Introduction

  • Timothy Richardson

摘要

This chapter introduces some ways in which nostalgia, fantasy, capitalism, and masculinity intersect in contemporary culture. Through anecdote and theoretical analysis, it explores how practices like cooking, music, and media consumption perform nostalgia rather than resolve it, especially as marketing and technology collapse temporal distances. Setting up the rest of the book, this chapter indicates the following discussions about how capitalist discourse exploits enjoyment and reinforces masculine fantasies.