This research study aims to explore the influence of artificial intelligence on sports entrepreneurship in Bahrain, on how AI can achieve to contribute support within this industry. The integration of AI in various industries, sports entrepreneurship in Bahrain showcases a unique perspective in studying the benefits and challenges related with AI adoption. This study utilizes a qualitative research approach, in-depth interviews and case studies to gather insights from key stakeholders, including sports entrepreneurs, AI experts, government officials, and decision-makers. This research is designed to address challenges and advancing nature of AI’s role in sports entrepreneurship, presenting a detailed understanding of its influence on business innovation, operational efficiency, and market competitiveness. The thematic analysis will be used to analyze the data collected, identifying patterns and themes that reflect the experiences and perceptions of the participants. The findings will contribute to expansive understanding on AI in entrepreneurship, providing reasonable recommendations for utilizing AI to enhance the sports sector in Bahrain. This study will offer insights that can guide policy and strategy development for the effective integration of AI in sports entrepreneurship. It seeks to fill gaps in knowledge by providing a context-specific analysis that can inform future initiatives in Bahrain and similar markets.