Electric Vehicles (EVs) are increasingly recognized as a sustainable alternative to conventional transportation, offering significant reductions in greenhouse gas emissions and reliance on fossil fuels. Despite their growing prominence, the rate of EV adoption varies across regions due to a range of influencing factors. This study aims to understand the influencing factors which enable consumers to form an attitude about EVs and thereby their purchase intention. Data were collected through a structured questionnaire from respondents across eight cities in South India, to explore the key factors shaping consumer intentions to purchase EVs. The study considered variables such as utility, cost, environmental impact, perceived risks, and social influence. The study shows that that the perceived utility of EVs is the most significant factors that influences adoption of EV, followed by environmental concerns and social influence. Understanding these factors would help companies to develop their products and strategies to suit the consumers expectations and thereby contributing to sustainable future.

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Factors Influencing Electric Vehicle Adoption: A Study of Consumer Intentions in South India

  • Ajit Sadasivan,
  • Sundari Rajasekaran,
  • Surenthran David

摘要

Electric Vehicles (EVs) are increasingly recognized as a sustainable alternative to conventional transportation, offering significant reductions in greenhouse gas emissions and reliance on fossil fuels. Despite their growing prominence, the rate of EV adoption varies across regions due to a range of influencing factors. This study aims to understand the influencing factors which enable consumers to form an attitude about EVs and thereby their purchase intention. Data were collected through a structured questionnaire from respondents across eight cities in South India, to explore the key factors shaping consumer intentions to purchase EVs. The study considered variables such as utility, cost, environmental impact, perceived risks, and social influence. The study shows that that the perceived utility of EVs is the most significant factors that influences adoption of EV, followed by environmental concerns and social influence. Understanding these factors would help companies to develop their products and strategies to suit the consumers expectations and thereby contributing to sustainable future.