Many administrators of cultural heritage sites choose to increase visitor numbers by staging reenactment events on site. The aim is usually to generate more revenue by attracting more visitors. A “living” monument appears more interesting and interactive to visitors. Taking these presumed evaluation criteria into account is then referred to as customer friendliness. The problem is that the administrators of cultural heritage sites such as historic city centers, castles, and palaces expose themselves to this goal (essentially) of visitor quality perception. From a systemic perspective (The approach and scope of this paper only allow for the application of certain perspectives of systems theory to the field of cultural marketing. For a detailed description of systems theory, please refer to the extensive current specialist literature.), however, visitors are only one of many interest groups. It is always necessary to examine the quality expectations of other stakeholders [“Stakeholders are all internal and external groups of people who are directly or indirectly affected by the company’s activities, either now or in the future.” (Thommen (Stakeholders. https://wirtschaftslexikon.gabler.de/definition/anspruchsgruppen-27010/version-250673 , 2018, n.p.)] involved and to check the extent to which these correspond to the quality expectations of the monument’s operators. This also includes expectations of cultural heritage sites to orient their lively presentation of history towards scientific standards in an authentic and sustainable manner.