Grand visions often falter due to project complexity and cognitive overload. Human short-term memory limits make micro-details obscure strategic intent. Modular thinking addresses this: projects are broken into high-cohesion, low-coupling submodules, keeping each within cognitive limits, and distinguishing between self-development and mature supply chains. By evaluating risks and leveraging reliable “building blocks,” teams focus on critical inventions, reducing project risk and shortening R&D cycles, turning grand visions into high-probability outcomes.

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The Cognitive Dilemma of Entrepreneurship—Why Grand Visions Often Stall at the Details

  • Shuai Li

摘要

Grand visions often falter due to project complexity and cognitive overload. Human short-term memory limits make micro-details obscure strategic intent. Modular thinking addresses this: projects are broken into high-cohesion, low-coupling submodules, keeping each within cognitive limits, and distinguishing between self-development and mature supply chains. By evaluating risks and leveraging reliable “building blocks,” teams focus on critical inventions, reducing project risk and shortening R&D cycles, turning grand visions into high-probability outcomes.