In the ever-shifting waves of the business world, entrepreneurs are often confronted with a profound dilemma: should they, like chameleons, dance with the environment, emphasizing agility and flexibility through constant adaptation, or should they steadfastly adhere to a set of core principles, responding to change with enduring composure and wisdom? On the surface, the former seems better suited to survive in a rapidly evolving market, appearing as a rule of survival. Yet, when we look beneath the surface and examine the DNA of enduring, cycle-crossing, extraordinary enterprises, we find, unmistakably, that deep within their core flows the logic of “responding to change from constancy.” This is not merely a matter of choosing a business strategy; it is a profound thinking paradigm, the roots of which can even be traced back to humanity’s philosophical quest for the fundamental nature of the world.