This study delves into the factors that influence the ambitions of Generation Z university students towards social entrepreneurship via the lens of digital transformation. Two hundred and seventy-eight Vietnamese undergraduates majoring in business were surveyed using the TPB and TAM models of technology acceptance. According to studies conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM), social entrepreneurial aspirations were favorably affected by social self-efficacy, perceived simplicity of use, perceived value of technology, and social support. Perceived usefulness and simplicity of use were both affected by the capacity for digital transformation. In order to encourage social entrepreneurship among teenagers, these results show how important it is to include technological viewpoints, social variables, and individual characteristics. This paper offers recommendations on how policymakers and organizations may encourage the development of digitally driven social innovators by making better use of digital resources and creating more conducive environments.

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Seeding the Future of Digital Manufacturing? Understanding the Tech-Savvy Social Entrepreneurs of Gen Z

  • Tran Trong Huynh,
  • Bui Thanh Khoa

摘要

This study delves into the factors that influence the ambitions of Generation Z university students towards social entrepreneurship via the lens of digital transformation. Two hundred and seventy-eight Vietnamese undergraduates majoring in business were surveyed using the TPB and TAM models of technology acceptance. According to studies conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM), social entrepreneurial aspirations were favorably affected by social self-efficacy, perceived simplicity of use, perceived value of technology, and social support. Perceived usefulness and simplicity of use were both affected by the capacity for digital transformation. In order to encourage social entrepreneurship among teenagers, these results show how important it is to include technological viewpoints, social variables, and individual characteristics. This paper offers recommendations on how policymakers and organizations may encourage the development of digitally driven social innovators by making better use of digital resources and creating more conducive environments.