This chapter highlights the growing importance of geopolitics for modern businesses, emphasizing that global events increasingly shape corporate strategy, risk management, and opportunity identification. Companies must now consider geopolitical dynamics such as trade wars, tariffs, sanctions, conflicts, cyber threats, and political instability as essential factors influencing operations, supply chains, and investments. The chapter illustrates this with examples like the U.S.’s strategic maneuvers under Donald Trump, including trade policies, tariffs, and concerns over the Panama Canal, which impacted global markets.Geopolitical analysis goes beyond traditional corporate strategy, requiring a deep understanding of historical, cultural, economic, regulatory, and security contexts. Yet, most companies lack the expertise, training, and internal structures to integrate geopolitics effectively, often delegating it to risk or strategy departments or external consultants. This approach is typically reactive, leaving firms exposed to crises that could have been anticipated.To address these challenges, the chapter advocates for a new “geopolitical governance” model. Companies should establish dedicated geopolitics committees and appoint Chief Geopolitics Officers responsible for monitoring trends, detecting weak signals, anticipating crises, and embedding a geopolitical culture across all organizational levels. By proactively integrating geopolitical insights into decision-making, businesses can enhance resilience, seize opportunities, and navigate uncertainty in an increasingly complex and interconnected global environment. Geopolitical foresight is no longer optional, it is a strategic imperative.