Scholarlink

This paper proposes a conceptual framework for incorporating Generative Artificial Intelligence (GenAI) and blockchain technologies into marketing education at Historically Black Colleges and Universities (HBCUs). Drawing on a qualitative meta-synthesis of literature published between 2019 and 2025, the study examines trends in AI-driven marketing tools, blockchain applications, curriculum design, and technology integration in HBCUs. The resulting framework addresses institutional challenges, such as limited resources and digital equity, while promoting culturally responsive and scalable educational models. It incorporates GenAI tools for automated feedback, simulations, and analytics, alongside blockchain modules focused on consumer data transparency, digital rights management, and loyalty programs. Together, these components prepare students for future industry demands and strengthen technological fluency. Emphasizing equity, accessibility, and alignment with institutional missions, the framework positions HBCUs as leaders in inclusive and future-oriented marketing education. The paper concludes with recommendations for pilot implementation and empirical validation to assess the framework’s potential to transform business and marketing education in underrepresented academic settings.

错误：搜索内容不能为空，请输入英文关键词
错误：关键词超出字数限制，请精简
高级检索

Integrating Generative AI into Blockchain and Marketing Education at HBCUs: A Proposed Framework

  • 会议论文

  • 发表日期：

    2026年

查看全文
  • Shanzhen Gao,
  • Weizheng Gao,
  • Theodore Andrews,
  • Arthur L. Wharton,
  • Hank B. Strevel

摘要

This paper proposes a conceptual framework for incorporating Generative Artificial Intelligence (GenAI) and blockchain technologies into marketing education at Historically Black Colleges and Universities (HBCUs). Drawing on a qualitative meta-synthesis of literature published between 2019 and 2025, the study examines trends in AI-driven marketing tools, blockchain applications, curriculum design, and technology integration in HBCUs. The resulting framework addresses institutional challenges, such as limited resources and digital equity, while promoting culturally responsive and scalable educational models. It incorporates GenAI tools for automated feedback, simulations, and analytics, alongside blockchain modules focused on consumer data transparency, digital rights management, and loyalty programs. Together, these components prepare students for future industry demands and strengthen technological fluency. Emphasizing equity, accessibility, and alignment with institutional missions, the framework positions HBCUs as leaders in inclusive and future-oriented marketing education. The paper concludes with recommendations for pilot implementation and empirical validation to assess the framework’s potential to transform business and marketing education in underrepresented academic settings.