This chapter presents the second empirical case study, analysing how immigration discourse was recontextualized on Facebook by Italian political actors during the first year of the COVID-19 pandemic. Drawing on a corpus of posts produced between 2020 and 2021, the study combines lexical and discourse analysis to examine how crisis conditions reshaped the construction of otherness. The findings show that, while migration decreased in overall salience, it was strategically reinserted into pandemic-related narratives through a reconfiguration of the “us vs. them” dichotomy, opposing “victimized Italians” to “privileged migrants” and, more prominently, targeting the government as the primary antagonist. Right-wing opposition actors dominate the debate, using highly visual and memetic forms of communication to delegitimize political opponents and mobilize affective polarization. At the same time, migrants are often backgrounded or reframed as potential vectors of contagion within broader narratives of threat. The chapter also shows how government actors adopt a more institutional style, yet reproduce forms of implicit securitization, contributing to the normalization of exclusionary discourse.