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In this chapter, the author examines, through case study analysis, the phenomena of Giridharadas’ (2018) ‘reputation laundering,’ Taiwo’s (2022) ‘elite capture,’ and Too Black and Mowatt’s (2024) ‘the laundering of Black rage’ as cynical motivations undergirding HBCU philanthropy by wealthy (often white) individuals, their personal foundations, and the major corporations they lead. A critique of philanthrocapitalism centers the chapter, and each section concludes with recommendations for how HBCU fundraising executives and foundation boards should carefully engage with donations which fall into this category of giving.

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Black Skin, White Asks: Philanthrocapitalism and How (and Why) Prominent Foundations and Wealthy Individuals Invest in HBCUs

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  • 发表日期：

    2026年

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  • William J. Broussard

摘要

In this chapter, the author examines, through case study analysis, the phenomena of Giridharadas’ (2018) ‘reputation laundering,’ Taiwo’s (2022) ‘elite capture,’ and Too Black and Mowatt’s (2024) ‘the laundering of Black rage’ as cynical motivations undergirding HBCU philanthropy by wealthy (often white) individuals, their personal foundations, and the major corporations they lead. A critique of philanthrocapitalism centers the chapter, and each section concludes with recommendations for how HBCU fundraising executives and foundation boards should carefully engage with donations which fall into this category of giving.