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In this chapter, the author advocates for a highly contextual, historical, and site-based analysis of many factors to determine each HBCUs’ best practices in fundraising and eschews a reliance on assumptions about institutional similarity within the sector. Throughout, the author offers examples which demonstrate key differences between HBCUs and PWIs, and among HBCUs which should promote skepticism about one-size-fits-all approaches in research and consultancy work predicting successful HBCU fundraising methods. In a Myth vs. Fact format, the author centers the Rodneyist approach of “Grounding,” or immersing oneself in the data, stories, and histories of the masses and their institutions (e.g., community members and alumni), to learn about their needs, motivations, and passions as the basis of developing fundraising and advancement approaches at HBCUs.

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Return to the Source: How Place, History, and Economics Determine Fundraising Culture at HBCUs

  • 章节

  • 发表日期：

    2026年

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  • William J. Broussard

摘要

In this chapter, the author advocates for a highly contextual, historical, and site-based analysis of many factors to determine each HBCUs’ best practices in fundraising and eschews a reliance on assumptions about institutional similarity within the sector. Throughout, the author offers examples which demonstrate key differences between HBCUs and PWIs, and among HBCUs which should promote skepticism about one-size-fits-all approaches in research and consultancy work predicting successful HBCU fundraising methods. In a Myth vs. Fact format, the author centers the Rodneyist approach of “Grounding,” or immersing oneself in the data, stories, and histories of the masses and their institutions (e.g., community members and alumni), to learn about their needs, motivations, and passions as the basis of developing fundraising and advancement approaches at HBCUs.