The hotel industry is increasingly incorporating digital innovations to enhance operational efficiency, guest experiences, and sustainability. Technologies such as smart energy management systems, AI-driven customer service, mobile check-ins, and automated resource monitoring contribute to reduced environmental impact, optimized resource management, and improved sustainability practices. However, these advancements also pose ecological risks, including increased electronic waste, higher energy consumption, and resource-intensive manufacturing. This research explores the main digital innovations in the hotel industry, examining their ecological benefits and potential risks. The research also provides recommendations for mitigating the risks, including the adoption of renewable energy sources, responsible e-waste management practices, smart building technologies, etc. By balancing technological advancement with sustainability goals, the hotel industry can reduce its ecological footprint and contribute to long-term environmental preservation. This research could be valuable to hotel industry professionals, researchers, policymakers, technology providers, environmental organizations, and consumers by providing insights into the ecological benefits and potential risks associated with digital innovations in the hospitality sector.