Artificial Intelligence (AI) has seen remarkable growth, driven by computational power and Big Data technologies. AI applications enable companies to make informed strategic decisions, yet its use in business marketing strategies needs more understanding. This systematic literature review investigates AI’s roles in strategic organizational marketing decisions, identifies emerging AI applications, and explores AI’s impact on decision-making processes. The study uses a framework categorizing decisions into strategic, tactical, and operational levels, employing a Large Language Model to classify articles. The findings present descriptive analysis and approaches from examined studies, discussing relationships relevant to the study’s questions. Future research suggestions are provided, highlighting areas needing investigation to understand AI’s strategic implications. The study contributes to knowledge of strategic decision-making with AI applications.