The climate crisis has intensified to the point where it is no longer seen as a slow transformation but rather an ecological collapse. This shift brings attention not only to the environmental limits of economic expansion but also to the failures of traditional marketing, which has often been criticized for promoting materialism and overconsumption. Although sustainability-focused marketing has offered meaningful contributions, its gradual approach frequently falls short of meeting the urgent demands of the current crisis. Newer methods like green demarketing aim to encourage more restrained consumption habits. However, these initiatives are frequently challenged by widespread climate skepticism and the complex emotional reactions they provoke, such as eco-anger. This article argues that integrating green demarketing with efforts to deepen people’s connection to nature can help overcome these challenges. A strong relationship with nature not only encourages environmentally friendly behavior but also influences emotional involvement, helping to transform anger into constructive action and bridging the psychological gap between people and environmental risks. By combining mental, emotional, and behavioral strategies, this model promotes a new vision of consumption as “less but better.” The proposed framework emphasizes the role marketers can play in shaping new societal narratives that align personal ambitions with shared ecological responsibilities.