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The study offers an overview of the emergent research on various aspects of AI conversational agent persuasiveness, analyzing antecedents, mechanisms, and boundary conditions of AI - customer persuasive communications and interactions. Stemming from the analysis of literature in a broad range of domains, we propose an integrative model of CA persuasiveness and offer directions for future research.

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Persuasion in the Context of Conversational Agents: Systematic Literature Review and Research Directions

  • 会议论文

  • 发表日期：

    2026年

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  • Tianling Xie,
  • Iryna Pentina

摘要

The study offers an overview of the emergent research on various aspects of AI conversational agent persuasiveness, analyzing antecedents, mechanisms, and boundary conditions of AI - customer persuasive communications and interactions. Stemming from the analysis of literature in a broad range of domains, we propose an integrative model of CA persuasiveness and offer directions for future research.