The Blue Flag initiative has been recognized as an effective tool to contribute to the development of the blue economy. The link between the Blue Flag and the blue economy focuses on the importance of sustainability and the protection of the marine environment in coastal and marina areas. This study aims to analyze the sources of information and determine whether the motivations for participating in the Blue Flag initiative in the respective city are primarily environmental or tourism driven. When analyzing media sources, 41 articles in Lithuanian were analyzed, which were found using Google Search. The information was further classified into three categories: neutral, challenging, and marketing information—based on predefined criteria. The study found that the perception of the Blue Flag program varied across the three Lithuanian municipalities analyzed. This ambiguity is reflected in the decision of the Klaipeda City Municipality Administration to withdraw from the program in 2024, potentially influenced by economic populism, lack of responsibility for beach governance, and political exclusivism factors.