Since 2019, there have been concerns in the Netherlands about the assumed link between the rise of violent incidents among young people and drill music. Drawing on a multi-sited netnographic study in the Netherlands, we examine authenticity in the Dutch (online) drill rap culture. First, we show how Dutch drill rappers try to establish an authentic violent self. Second, we illustrate how Dutch rappers actively contest each other’s credibility as drillers. Finally, we shed light on how online consumers interpret the authenticity of these violent claims. Taken together, our research highlights a multi-layered performance of authenticity in Dutch drill. In this process, we see that lyrics, music videos, and social media content blend facts and fiction across different (social media) platforms and audiences, creating multimedial loops.

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“They Are Just UK Fans Who Started Living What They Are Rapping Instead of Rapping What They Are Living”: The Multimedial Performance of Authenticity in (Online) Dutch Drill Culture

  • Robert A. Roks,
  • Joran de Jong,
  • Jeroen B. A. van den Broek

摘要

Since 2019, there have been concerns in the Netherlands about the assumed link between the rise of violent incidents among young people and drill music. Drawing on a multi-sited netnographic study in the Netherlands, we examine authenticity in the Dutch (online) drill rap culture. First, we show how Dutch drill rappers try to establish an authentic violent self. Second, we illustrate how Dutch rappers actively contest each other’s credibility as drillers. Finally, we shed light on how online consumers interpret the authenticity of these violent claims. Taken together, our research highlights a multi-layered performance of authenticity in Dutch drill. In this process, we see that lyrics, music videos, and social media content blend facts and fiction across different (social media) platforms and audiences, creating multimedial loops.