In an increasingly digital business landscape, the interplay between digital transformation (DT) and corporate identity management (CIM) has become a strategic priority for small and medium-sized enterprises (SMEs). This study explores how SMEs can align key corporate identity (CI) dimensions with digital capabilities to strengthen competitiveness and strategic positioning. Based on a multidisciplinary literature review and qualitative analysis, a conceptual framework is proposed that integrates DT tools across nine core CI dimensions, including: visual identity, customer service culture, corporate structure, sustainability and others. The framework highlights the need for strategic alignment between internal identity-building processes and external digital demands. It emphasizes the evolving, co-created nature of CI, particularly in SMEs where founders and stakeholders actively shape identity through digital platforms. Each CI dimension is mapped to specific digital tools, promoting consistency, adaptability, and authenticity in a dynamic environment. Moreover, the framework embeds sustainability and innovation as central elements of contemporary identity management. SMEs are encouraged to adopt a digital approach that reflects genuine commitments to values while avoiding superficial branding or greenwashing. Practical implications include structured CI governance, informed technology adoption and fostering a culture of responsibility and continuous innovation. This research contributes a novel theoretical perspective on the intersection of DT and CIM in SMEs. It offers actionable insights for practitioners and provides a foundation for future empirical studies focused on strategic CI development in the digital era.