The use of electric vehicles by Lithuanian road transport companies is examined in this paper in light of growing demand to lower carbon dioxide emissions and advance environmentally friendly logistical techniques. According to an extensive examination of the literature, the adoption of cutting-edge, eco-friendly transportation technology, such as electric vehicles, is directly related to the growth of green logistics. However, a lack of infrastructure for charging such cars, high initial investment costs, limited battery capacity, and a lack of awareness among transport businesses are all obstacles to their integration in Lithuania. To determine how transport businesses now feel about electric trucks, a qualitative study was carried out. The results indicate that if infrastructure development and funding concerns were sufficiently resolved, the appeal of electric trucks would rise dramatically. The findings supported the necessity of a complete set of actions to increase the viability and appeal of adopting electric trucks. The paper suggests a conceptual framework to make electric trucks more appealing based on the research findings. The concept places a strong emphasis on establishing specialized training programs for businesses and their management, bolstering financial support systems, and developing charging infrastructure through public-private partnerships. It is anticipated that these steps will speed up the adoption of electric trucks in the transportation industry and help the EU and national governments meet their sustainability targets.