In today’s fast-evolving business environment, organizations strive to enhance operational efficiency while promoting sustainable practices. This paper explores how ServiceNow, a leading digital workflow platform, enables the streamlining of cross-functional business services—from human resources to IT and beyond—by integrating automation, process standardization, and sustainability principles. The study examines how ServiceNow facilitates improved service delivery, reduces resource consumption, and supports sustainable development goals within enterprise operations. Through analysis of real-world implementations, the paper highlights the benefits of adopting ServiceNow for sustainable business service management, including increased agility, cost savings, and reduced environmental impact. The findings underscore the critical role of technology-driven sustainability in transforming business processes for long-term organizational resilience.