This chapter draws on focus group data to explore audience responses to media coverage of the cost of living crisis (COLC), examining information-seeking patterns, trusted sources and changing news consumption habits. It identifies four modes of media engagement—holistic, centred, decentred and algorithm-driven—each involving distinct practices for navigating information in digital environments. It also reveals widespread disengagement manifesting as news avoidance, driven by mental health concerns, structural pressures and feelings of powerlessness. Another key finding is the profound disconnect from mainstream media, rooted in journalists’ perceived social distance, concerns about political bias and frustration with personal blame narratives overshadowing structural explanations. This disconnect has prompted a shift towards content creators on social media, seen as more relatable and trustworthy, despite growing concerns about misinformation and polarisation. This research provides insight into the ‘mis-management’ of public opinion evident in the global rise of populism and offers practical insights for addressing the conditions fuelling the mainstream media disconnect and restoring public trust.