Does Perceived Privacy Risk Moderate the Relationship Between FinTech Innovation and Consumer Attitudes?
摘要
Technological advancements have profoundly altered the banking sector. From the invention of telegraph wires to the current Internet era, innovations Such as distributed ledgers, big data, and enhanced security have emerged, resulting in new financial services, goods, and business tactics. With the use of technology like blockchains and banking systems, these developments have significantly reduced the need for middlemen in financial transactions. This paper investigates how perceived usefulness and perceived ease of use, core constructs of the “Technology Acceptance Model (TAM)”, influence consumer attitudes toward FinTech adoption, and how privacy concerns moderate these relationships. The study explained in the paper combines knowledge of various fields such as consumer behaviour, drivers of technology adoption, perceptions of risks, and FinTech innovation in order to determine adoption patterns related to financial services. Findings reveal that even though the perceived usefulness and ease of use scores are much higher as a result of FinTech innovations, the risk of privacy related to the consumption of such technologies forms a substantial obstacle to adoption and makes a major difference in interfering with the power of relationships between technology acceptance dimensions and consumer attitudes. The study contributes to the current literature on the topic of the adoption of digital financial services by emphasising its practical applications to a range of stakeholders involved, e.g., FinTech providers, policymakers, and financial institutions. It stresses the need to increase the consumer acceptance of these services as well as supporting important privacy issues.