The study intents to utilize digital marketing strategies in order to foster green finance and influence climate-resilient financial practices. Utilizing 250 survey respondents, the paper investigates how digital marketing intensity, content quality and platform interactiveness influence critical psychological dimensions (perceived green value perception, trust in green finance and perceived transparency). SEM analysis shows that digital marketing exerts a significant positive effect on these mediators, and the aforementioned mediators significantly affect individual green financial product investment intention. Furthermore, investment intention is found to be the most significant predictor of climate-resilient financial behavior, suggesting that behavioral pathways are instrumental to understanding the digital engagement–sustainable finance value chain. The findings provide an insight to the importance of transparent, trustworthy and engaging digital communication as a strategy for reducing information asymmetry and building consumer trust towards green finance offering. Drawing on literature in sustainable finance, behavioral economics and digital communication, this contribution to a nascent literature on the use of digital tools to strengthen climate resilience presents opportunities associated with each. The research also has practical implications for policy makers and financial institutions that wish to promote pro-environmental behaviour in the financing sphere with digital means.