The aim of this article is to address the identified research gap concerning the issue of AI agents in Augmented Reality (AR) environments within customer service. To achieve this goal, a review of the scientific literature and industry reports was conducted, along with a quantitative empirical study using a questionnaire survey purposively targeted at young people (aged 18–25). The objective was to determine the attitudes of young consumers towards the use of AI agents in AR environments in customer service. This research provides the first empirical insights related to AI agents in AR in the context of customer service, which serve as responses to the four research questions formulated in the study.