Drawing on self-determination theory [13], the study argues that gamified recruitment platforms promote intrinsic motivation by fostering autonomy, competence, and relatedness among applicants. Real-world implementations—such as L’Oréal’s Reveal simulation and PwC’s Multipoly—demonstrate how game-based recruitment initiatives not only attract tech-savvy Millennials and Gen Z candidates but also improve perception of organizational culture and innovation [5, 6, 20]. Recent advancements have seen the rise of Recrutainment, a blend of recruitment and entertainment, which leverages gamified assessments and simulations to provide candidates with immersive experiences reflecting organizational culture and job roles. Studies indicate that such approaches not only improve the accuracy of self-selection among applicants but also enhance the overall candidate experience, leading to a stronger employer brand perception.