Twenty-five years ago, the specification of the Intelligent Product was established, envisaging real-time connectivity that not only enables products to gather accurate data about themselves but also allows them to assess and influence their own destiny. Early work by the Auto-ID project focused on creating a single, open-standard repository for storing and retrieving product information, laying a foundation for scalable connectivity. A decade later, the approach was revisited in light of low-cost RFID systems that promised a low-cost link between physical goods and networked information environments. Since then, advances in blockchain, Web3, and artificial intelligence have introduced unprecedented levels of resilience, consensus, and autonomy. By leveraging decentralised identity, blockchain-based product information and history, and intelligent AI-to-AI collaboration, this paper examines these developments and outlines a new specification for the Intelligent Product 3.0, illustrating how decentralised and AI-driven capabilities facilitate seamless interaction between everyday products and the AI services supporting them.