To increase the content of social education, enrich the achievements of social education, and better analyze education, it is necessary to conduct research on treatment methods to identify problems in education and optimize and improve them.Throughout the entire research process of education, this method should be able to integrate equipment and analyze indicators.With the rapid progress of technology and the adjustment of industrial structure, the allocation of innovation and entrepreneurship education resources in universities has become a core issue of education reform. On the one hand, universities need to continuously optimize teaching resources and improve teaching quality to meet the learning needs and personalized development of different students; MATLAB simulation shows that under certain evaluation criteria, PSO algorithm allocates educational resources for innovation and entrepreneurship education in colleges and universities The efficiency and efficiency time of educational resource utilization are better than ordinary resource allocation methods.