Today, with the increasing global health awareness, leisure sports has become an important part of people's life. It not only helps to improve the physical and mental health of the public, but also plays a positive role in promoting the social, economic and cultural development. Leisure sports competitiveness is a comprehensive embodiment of the development level of leisure sports industry in a country or region, including facilities, services, policies, talents, science and technology and other elements. The study of leisure sports competitiveness is helpful to the government departments to formulate scientific policies, promote the healthy development of the sports industry, and at the same time to provide the public with a better leisure sports environment and improve the quality of life. MBTI simulation shows that under certain evaluation criteria, particle swarm optimization for college students Sports ability accuracy and sports ability time are better than data mining algorithms.