Scholarlink

This case study examines media and public discourse around the 2023 NCAA Women’s Basketball Championship game featuring Angel Reese and Caitlin Clark. Athletically impressive, their success was an afterthought as media framing of race and gender distracted from this competition. Using qualitative content analysis, this research examines narratives on social media X and YouTube videos from sports analysts as they can impact public perception. Lindlof and Taylor’s (Qualitative communication research methods, Sage, 2019) qualitative media analysis model provides the foundation for the analytical framework. Lacey and Luff’s (Qualitative data analysis, The NIHR Research Design Service for Yorkshire & the Humber, 2007) thematic analysis model provides the structure for organization and interpretation of data. This study reveals how digital discourse intensified and racialized Reese and Clark’s competition to reflect and capture broader societal issues. The findings enhance the literature in sports communication by showing how media-curated rivalries are capable of challenging racial and gender stereotypes.

错误：搜索内容不能为空，请输入英文关键词
错误：关键词超出字数限制，请精简
高级检索

Indicators of Change Within a Media-Produced Race Rivalry: A Qualitative Content Analysis of the 2023 NCAA Women’s Basketball Championship

  • 章节

  • 发表日期：

    2026年

查看全文
  • Jakki Padilla

摘要

This case study examines media and public discourse around the 2023 NCAA Women’s Basketball Championship game featuring Angel Reese and Caitlin Clark. Athletically impressive, their success was an afterthought as media framing of race and gender distracted from this competition. Using qualitative content analysis, this research examines narratives on social media X and YouTube videos from sports analysts as they can impact public perception. Lindlof and Taylor’s (Qualitative communication research methods, Sage, 2019) qualitative media analysis model provides the foundation for the analytical framework. Lacey and Luff’s (Qualitative data analysis, The NIHR Research Design Service for Yorkshire & the Humber, 2007) thematic analysis model provides the structure for organization and interpretation of data. This study reveals how digital discourse intensified and racialized Reese and Clark’s competition to reflect and capture broader societal issues. The findings enhance the literature in sports communication by showing how media-curated rivalries are capable of challenging racial and gender stereotypes.