This chapter presents empirical findings from texts-in-action viewing sessions with female viewers of Chinese Dating with the Parents between 2020 and 2021. By examining viewers’ engagements with the reality dating show, three types of involvement are identified: judgmental viewers, self-involving viewers, and viewers as dating professionals. Judgmental viewers focus on contestants’ appearance, age, and self-presentation, reflecting postfeminist notions of femininity as a bodily property and a mode of cosmetic vigilance in spectatorship, especially in the context of the booming beauty economy and the normalisation of plastic surgery. Self-involving viewers oscillate between identifying with female contestants and adopting a generalised male perspective, demonstrating both feminist self-expression and complicity in patriarchal frameworks through what is termed “men-ology.” This duality highlights the ambivalent position of female spectatorship, constrained by heteronormative scripts and competitive show formats. Finally, viewers acting as dating professionals integrate personal experiences and preferences into their evaluations, providing candid and individualised commentary that intersects with broader social and cultural norms. Findings further indicate that the Covid-19 pandemic has intensified desires for security, stability, and reliability, influencing both dating behaviours and career decisions.

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Women Viewers of Reality Dating Show

  • Xintong Jia

摘要

This chapter presents empirical findings from texts-in-action viewing sessions with female viewers of Chinese Dating with the Parents between 2020 and 2021. By examining viewers’ engagements with the reality dating show, three types of involvement are identified: judgmental viewers, self-involving viewers, and viewers as dating professionals. Judgmental viewers focus on contestants’ appearance, age, and self-presentation, reflecting postfeminist notions of femininity as a bodily property and a mode of cosmetic vigilance in spectatorship, especially in the context of the booming beauty economy and the normalisation of plastic surgery. Self-involving viewers oscillate between identifying with female contestants and adopting a generalised male perspective, demonstrating both feminist self-expression and complicity in patriarchal frameworks through what is termed “men-ology.” This duality highlights the ambivalent position of female spectatorship, constrained by heteronormative scripts and competitive show formats. Finally, viewers acting as dating professionals integrate personal experiences and preferences into their evaluations, providing candid and individualised commentary that intersects with broader social and cultural norms. Findings further indicate that the Covid-19 pandemic has intensified desires for security, stability, and reliability, influencing both dating behaviours and career decisions.