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This study explores young people's intention to use digital wedding invitations (DreamAR) through a quantitative approach with 175 respondents. Data were analyzed using Excel and SPSS, employing descriptive statistics, Cronbach’s Alpha, Independent Sample T-Test, and One-Way ANOVA. The findings reveal that attitude, subjective norms, perceived behavioral control, and perceived benefits significantly influence adoption, with attitude and perceived benefits having the strongest impact. Convenience, cost-effectiveness, and environmental advantages are key drivers, while social influences also shape decision-making. This research enhances the understanding of digitalization in wedding planning and suggests that improving usability, security, and personalization can increase adoption.

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Factors Affecting Young People's Intention to Use Digital Wedding Invitations (DreamAR)

  • 会议论文

  • 发表日期：

    2026年

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  • Linh Chau Van,
  • Luan Trong Nguyen,
  • Quyen Truong Thi

摘要

This study explores young people's intention to use digital wedding invitations (DreamAR) through a quantitative approach with 175 respondents. Data were analyzed using Excel and SPSS, employing descriptive statistics, Cronbach’s Alpha, Independent Sample T-Test, and One-Way ANOVA. The findings reveal that attitude, subjective norms, perceived behavioral control, and perceived benefits significantly influence adoption, with attitude and perceived benefits having the strongest impact. Convenience, cost-effectiveness, and environmental advantages are key drivers, while social influences also shape decision-making. This research enhances the understanding of digitalization in wedding planning and suggests that improving usability, security, and personalization can increase adoption.