Laboratories have become an invasive species. In this chapter paper, I critically examine the field of retail atmospherics—an offshoot of marketing and behavioral psychology fields that attempts to engineer emotional atmospheres to induce consumers towards purchasing. Through a close reading of this small, but influential, literature, I analyze the affective politics of retail environments as they struggle to shift from brick-and-mortar stores into digital marketplaces. I argue that the empiricist logics of retail atmospherics have played a direct role in shaping the ways digital marketplaces have experimented and structured themselves, taking advantage of our attention as a way to repackage and sell our subjectivity itself as products. In this way, they extend a laboratory framework into our day-to-day lives, subjecting us to greater surveillance and attempts at manipulation.