The bankrolling of Premier League teams, whether through direct ownership or lucrative sponsorship deals, in order to deflect attention from a dismal domestic record on human rights abuses, environmental mispractice or the curtailment of basic democratic norms, has become an integral component of the world’s leading club football competition. Despite a momentary upsurge in media scrutiny—largely tied to criticism surrounding the Qatar 2022 World Cup and the 2021 Saudi takeover at Newcastle United—the consolidation of the Emirates connection at Manchester City and Arsenal and the Public Investment Fund at St. James’ Park seem to have deflated popular opposition to such interventionism. A lucrative system, which allows regimes to channel state money into clubs to increase revenue, buy better players and thus bring success, inevitably reflects well on the owners, who are themselves aware that a successful team will bring a fast-track realignment of the moral and ethical stance of diehard fans and the wider acceptance of the media-sports commercial complex. This chapter looks at the 20-year history of sportswashing in the Premier League, analyses some of the reasons behind the consolidation of these image laundering practices and offers some of the major counter-arguments to those critical of these nation (re)branding dynamics.