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This study assesses generative artificial intelligence (AI) literacy (gen AI) among economics and business students (N = 91) at the University of Zagreb, evaluating five domains: knowledge and awareness; application skills; ethical/critical thinking; attitudes; and perceived learning needs via a mixed-methods questionnaire. Results showed that while 92.3% regularly used AI tools, students’ practical proficiencies far outpaced their conceptual understanding (only 40.0% grasped AI’s business applications) and ethical awareness (19.0% recognize core AI-related risks). Moreover, 98.0% had never consulted librarians for AI support and 65.0% were uninterested in librarian-led workshops, underscoring a missed opportunity. These findings pointed to targeted, librarian-facilitated programs to bridge theoretical gaps and foster deeper ethical and critical reflection.

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Generative AI Literacy Among Economics Students: Experiences, Attitudes, and Academic Librarian Support

  • 会议论文

  • 发表日期：

    2026年

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  • Ivan Čolakovac,
  • Iva Barković,
  • Davor Vlajčić

摘要

This study assesses generative artificial intelligence (AI) literacy (gen AI) among economics and business students (N = 91) at the University of Zagreb, evaluating five domains: knowledge and awareness; application skills; ethical/critical thinking; attitudes; and perceived learning needs via a mixed-methods questionnaire. Results showed that while 92.3% regularly used AI tools, students’ practical proficiencies far outpaced their conceptual understanding (only 40.0% grasped AI’s business applications) and ethical awareness (19.0% recognize core AI-related risks). Moreover, 98.0% had never consulted librarians for AI support and 65.0% were uninterested in librarian-led workshops, underscoring a missed opportunity. These findings pointed to targeted, librarian-facilitated programs to bridge theoretical gaps and foster deeper ethical and critical reflection.