Exploring Service Quality and Satisfaction Among Millennial Customers (Gen Y)
摘要
Previous research suggests a positive relationship between customer satisfaction and service quality. In particular, the quality of service delivered in hotels has a significant impact on customer satisfaction, which, in turn, may increase the likelihood of repeat visits. This study aims to explore the relationship between customer satisfaction and the quality of services provided in hotels among members of Generation Y. A cross-sectional descriptive research design was employed, using a survey method for data collection. A total of 400 structured questionnaires were distributed to Generation Y participants. The hypothesis was tested using t-statistics, and data were analysed through regression analysis with SPSS v27.0. The results indicate that socio-demographic factors such as gender, age, and marital status can influence perceptions of customer satisfaction and service quality, while educational level appears to have no significant impact.