As an emerging technology, Generative Artificial Intelligence holds immense potential for application across various levels of business and management. The advancements in Gen AI have transcended traditional AI systems. Few studies exist discussing the potential of the technology, though there is a dearth of studies that empirically examine the factors associated with the corresponding user experience. A total of 30,000 critical user reviews were obtained from seven different Generative artificial intelligence applications and subjected to text analytics procedures to uncover key themes and constructs that drive user engagement. The findings highlighted key dimensions that reflect positive user experiences. Moreover, the Net Promotion score of the reviews calculated reflects a high level of user experience.