The aim of this study was to propose a project management strategy for a construction company specializing in the plasterboard niche market, integrated in a multinational company. The goal of this proposal was to improve the processes of monitoring and managing construction work by incorporating hybrid methodologies and agile tools, such as Kanban boards. To achieve this goal, a qualitative approach was adopted, based on participant observation, document analysis and consultations with experts, in order to guarantee an in-depth understanding of the organization’s existing practices. The study reveals potential in the implementation of hybrid methodologies in the construction industry, evidencing both advantages and challenges, particularly in enhancing communication, optimizing workflows, and reducing rework and delays. However, the various limitations to the widespread application of these approaches cannot be ruled out, as a result of constraints such as rigid deadlines and the technical complexity of the work. Overall, the study highlights the need to customize hybrid methodologies in order to guarantee their effectiveness in the specific context of the construction industry. It therefore proposes the gradual adoption of visual tools, such as Kanban, as well as training initiatives capable of fostering a less rigid organizational culture that is more open to innovation. Therefore, despite having limitations related to the scope of the sample and resistance to change, this research represents a contribution to the advancement of project management in the construction industry, providing practical recommendations that can serve as a basis for future adaptations and research.