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The Article explores second-screen use during the 2022 FIFA World Cup in Qatar, focusing on how football fans engaged in real-time discussions on Twitter. The research explores co-orientation—how fans mutually orient themselves during live broadcasts—amid debates about fandom, morality, and politics. Findings reveal fragmented fan communities, with some boycotting the event due to human rights concerns while others celebrated the sporting spectacle. Criticism targeted FIFA and Qatar, yet sporting achievements occasionally overshadowed ethical debates. The analysis highlights the role of social media in shaping fan identity and discourse, demonstrating how digital platforms mediate collective experiences and dissent in modern sports consumption.

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“And Why the Hell Are You Watching the Game? We’ve All Agreed to Boycott”: Co-orientation During the World Cup in Qatar 2022

  • 章节

  • 发表日期：

    2026年

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  • Felix Krell,
  • Jörg-Uwe Nieland,
  • Udo Göttlich,
  • Johannes Czech

摘要

The Article explores second-screen use during the 2022 FIFA World Cup in Qatar, focusing on how football fans engaged in real-time discussions on Twitter. The research explores co-orientation—how fans mutually orient themselves during live broadcasts—amid debates about fandom, morality, and politics. Findings reveal fragmented fan communities, with some boycotting the event due to human rights concerns while others celebrated the sporting spectacle. Criticism targeted FIFA and Qatar, yet sporting achievements occasionally overshadowed ethical debates. The analysis highlights the role of social media in shaping fan identity and discourse, demonstrating how digital platforms mediate collective experiences and dissent in modern sports consumption.