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The 2022 FIFA World Cup in Qatar sparked global media attention, with stark contrasts in coverage between German and Qatari press. German newspapers, such as FAZ, SZ, and BILD, focused critically on human rights violations, corruption, and LGBTQ+ discrimination, often portraying Qatar negatively. In contrast, Qatari media, including Gulf Times and Qatar Tribune, emphasized national pride, organizational success, and international diplomacy, projecting a uniformly positive image. The study highlights how media framing reflects cultural and political contexts, with German outlets prioritizing investigative journalism and Qatari media aligning with state-driven soft power strategies. These divergent narratives underscore the role of media in shaping public perception of mega-events.

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Qatar: The World Cup of Shame or the Greatest Show on Earth?

  • 章节

  • 发表日期：

    2026年

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  • Christof Seeger,
  • Jörg-Uwe Nieland,
  • Sina Muschelknautz

摘要

The 2022 FIFA World Cup in Qatar sparked global media attention, with stark contrasts in coverage between German and Qatari press. German newspapers, such as FAZ, SZ, and BILD, focused critically on human rights violations, corruption, and LGBTQ+ discrimination, often portraying Qatar negatively. In contrast, Qatari media, including Gulf Times and Qatar Tribune, emphasized national pride, organizational success, and international diplomacy, projecting a uniformly positive image. The study highlights how media framing reflects cultural and political contexts, with German outlets prioritizing investigative journalism and Qatari media aligning with state-driven soft power strategies. These divergent narratives underscore the role of media in shaping public perception of mega-events.