This paper explores the cultural and social dimensions of digital identity through the lenses of culture, interaction, and negotiation. Anchored in a robust theoretical framework, it draws on sociological theories such as Goffman’s (Anchor Books, 1959) theory of self-presentation and Mead’s (University of Chicago Press, 1934) concept of dialogical identity, as well as cultural frameworks including Hofstede’s (Sage Publications, 1980) cultural dimensions and Triandis (Psychological Review, 96:506–520, 1989) theory of subjective culture. Special attention is given to social norms, cultural values, and the ethical issues of personal data commodification. A qualitative study conducted with participants from Oujda, Berkane, and Nador in Eastern Morocco (Oriental region) reveals generational differences in technology use and online identity construction. Younger participants tend to use platforms like Instagram and TikTok to curate idealized self-images, while adults navigate a balance between personal and professional identities. Older individuals prioritize family ties and interpersonal relationships, adopting more discreet forms of digital communication. The findings highlight that cultural factors—especially the collectivism–individualism spectrum—play a crucial role in shaping behavior and self-presentation on social media. Participants also expressed concerns about data privacy and platform.